A proposal for
Ready to be seen.
Your own design team for the next year, with the work broken into pieces you can actually manage.
Your own design team for the next year, with the work broken into pieces you can actually manage.
What you’ve built
Real wood veneer, paper, PVC and paint, wrapped onto MDF in Draperstown for over 20 years. Skirting, architrave, door linings, panelling, window boards and handrails, from stock or made to order.
“You name it, we can make it, wrap it and supply it.”
And the shelving you fitted out for The Hub BT80 in Cookstown, which deserves more airtime than it got.
Products without detail. Nine profiles named, with no sizes, finishes or veneers.
Nothing to take away. No spec sheets, stockists or address.
The craft is hidden. Veneer wrapping, your speciality, isn’t shown anywhere.
Small slips. One image still loads from a test server.
The market
A range you can hold, order and leave behind on the counter.
Sizes, finishes, CAD drawings and fixing guidance, ready to download.
Projects, case studies and training that show the product in use.
The bigger players already do all three. You don’t need their budget to compete, you need to show what you’ve already got.
It’s already on your sample box
So we’ve built the whole programme around those three words.
Professional
Progressive
You pick which one we do. None of these are common in the trade, which is the point.
A QR code on every pack that pulls up the spec, finish, fixing guide and where the timber came from.
Pick a profile and a veneer online and see them together.
A Heron fire door with Promould frame, stops, architrave and skirting in one veneer.
Something for the joiners and fitters who already buy from you. Early looks at new profiles, fixing tips, decent merch.
A proper veneer sample board and shelf talkers that link to the range.
Anything that works for Promould can be rolled out across the rest of HML.
Proven
What you’ll actually get · 1 of 3
Joiners and merchants still like something in their hand. This is the stuff that sits on the counter or gets left behind after a visit.
01 · BROCHURE, SWATCH BOOK AND SPEC SHEETS
Every profile, finish and size in one properly made book, with real veneer swatches in the back. A joiner can pick oak or walnut at the counter without a trip to Draperstown.
Sells by putting the full range in every merchant’s hands.
Our print for Lambert Smith Hampton, Copper Industries and IHEEM.
02 · EXHIBITION STANDS AND MERCHANT KIT
Real veneer on the walls, the wrapping process shown on the counter, and pull-ups you can read from across the hall. Built to survive a full season of shows and merchant days.
Sells by turning a coffee morning into a conversation about finishes.
Stands and event kit for Aerogen, IHEEM and Copper Industries.
What you’ll actually get · 2 of 3
Hardly anyone outside the factory has seen veneer go onto MDF. It’s the most impressive thing you do and it’s never been filmed.
03 · PRODUCT AND PROCESS FILM
Veneer going onto board, a profile coming off the moulder, then a finished hallway. We film it in Draperstown, use 3D where a camera can’t get in, and cut versions for the website, LinkedIn and any screen behind a trade counter.
Sells by showing the craft that a price list can’t.
Stills from our films for Copper Industries, Cross Group and Aerogen.
04 · PEOPLE AND CUSTOMER STORIES
Short films with your team, your apprentices and the joiners who fit your mouldings. We shoot them on Studio Days, so one visit gives you a few months of stories.
Sells by letting customers make the case for you.
LSH Talks, and Copper Industries on the big screen. Draperstown next.
What you’ll actually get · 3 of 3
Specifiers and buyers look you up long before they pick up the phone. This is what they should find.
05 · SALES PRESENTATIONS
One master presentation the sales team can edit themselves. Swap sections in and out depending on who they’re meeting, and use the notes so everyone tells the story the same way.
Sells by making every rep as good as your best one.
Dale Farm’s presentation toolkit and LSH’s market presentations.
06 · WEB, LINKEDIN AND EMAIL
Product pages with proper detail, a landing page for each campaign, LinkedIn your team will actually want to share, and an email every quarter to keep merchant buyers in the loop.
Sells by answering the trade’s questions before they ring.
Digital work for Aerogen and Dale Farm.
The reveal
We’d build this last, once we have the photos, product data and stories from the year. Treat this as a rough first look.
MDF mouldings veneered, wrapped and painted in Draperstown.
Oak
Walnut
Grey ash
Primed whiteYour design team
You deal directly with the designers doing the work. There’s nobody in the middle and we don’t have juniors.
Jude Lynch | Studio lead
I set up Mashmob and I’ll be your main contact. I’ll be on the monthly calls and the quarterly reviews, and I’ll be there for every Studio Day.
Rachel TaggartSenior Designer & Illustrator
Carla BuchananSenior Designer & Illustrator
Stu CorkSenior Designer
Pete PophamSenior DesignerHow it works
| What you experience | How we run it |
|---|---|
| “They understand our business.” | A kick-off on site with Mark, Carina and sales, ending in a clear brief. |
| “We have a team in our corner.” | A named lead and designers, plus a monthly call and Studio Notes. |
| “Our ideas actually go somewhere.” | A shared ideas list on your private Studio page. We develop the best. |
| “We can see things improving.” | A visible roadmap with an agreed milestone for each phase. |
| “Everything belongs together.” | One design system, templates and a shared image library. |
| “They’re thinking ahead.” | A quarterly review, and the next Progressive pilot to choose. |
| “It keeps producing value.” | A Studio Day every quarter, where one visit gets us months of content. |
Promould Insiders
A few people in sales and production tell us when something good happens, like an unusual job, a question customers keep asking or a new machine on the floor. Carina keeps it ticking over and we turn the best bits into finished work.
Knowledge, access and stories
Judgement, direction and production
The year
Month 0
A working session on site. Audit, positioning, advertising and measurement. A plan and one quick win.
Months 1–3
Design system, templates, photography, brochure, swatch book, spec sheets and presentations.
Months 4–6
Merchant counter kit, Insiders, LinkedIn training, the first pilot and testimonial interviews.
Months 7–12
Wrapping-line film, customer stories, the door-to-skirting campaign and the new website.
Always on: Studio page and request desk, monthly call, quarterly review and Studio Day, social calendar. Order agreed at the audit.
A few of the clients we’ve been the design team for, some of them for years.
Manufacturer of copper hot water cylinders, selling through the trade. Our client for over a decade.
Why it matters for Promould: they’re a manufacturer selling through merchants too. We do their brochures, stands and campaigns, and we built their Digital Product Passport.
Northern Ireland’s largest dairy cooperative. As their creative partners we cover social, packaging, campaigns and web.
Why it matters for Promould: a long-established business with a huge range, and one team keeping it all looking like it belongs together.
Leading UK commercial and residential property consultancy. We create their reports, sales collateral and presentations.
Why it matters for Promould: they have a lot of technical detail to get across clearly, which is exactly the job with spec sheets and brochures.
We already work with Heron Fire Doors and Heron Joinery, so we know the group.
The return
More of the right buyers come across Promould.
Clearer reasons to choose it.
Better material for every sales conversation.
Real proof, from projects and demos to testimonials.
A website that turns interest into enquiries.
Assets and skills that last beyond year one.
We’ll agree how to measure these at the audit. It’s hard to promise numbers before we know where you’re starting from and how sales follow up.
Investment
Studio, templates and the essentials at a steadier pace.
£18,000 a yearThe full programme, with a Progressive pilot every six months.
£24,000 a yearQuarterly Studio Days and a new first every quarter.
£30,000 a yearPlus a one-off kick-off and audit at £[__]. The new website is quoted after the audit. Printing, media spend and external costs are agreed separately. All prices ex VAT on a 12-month term, with hours reviewed quarterly.
Next steps
You’ve done the hard part already. We’d love to help show it off.
Over two decades in design, film and animation. Top Creative Companies 2024. Marketing Excellence, Belfast Telegraph Business Awards.